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The Evolution of Real Estate Marketing: My Personal AdvantageSM
Lenexa, Kansas (October, 2007) – Real Estate marketing is about building relationships with people. All other things being more or less equal, people buy from people they like, trust and respect. Once a real estate agent has built up a network of relationships the sales come as a natural result. The best way to build those relationships is to communicate with prospects and clients on a regular basis. What most real estate professionals don’t realize is that marketing can, at times, become complicated, expensive and time consuming. The Personal Marketing Company (TPMCO) developed the web-based My Personal AdvantageSM – a true one-to-one marketing system to help reduce that complexity and save money and time.
Getting personal with your contacts
There was a time when mass appeal marketing made sense and produced results. Today’s consumer is not willing to stop and pay attention to anything that doesn’t speak to him or her directly. The Personal Advantage system allows agents to manage contacts the way the contacts prefer to be managed. By utilizing unique content, customizable timeframes, and preferred delivery methods (print or electronic), agents are able to segment their clients and target each segment with marketing that will appeal to their individuality.
“The idea is that sending information that’s more relevant strengthens the agent’s relationship with that client or prospect and answers the consumer value question, ‘What’s in this for me to make me take the time to look,’” says TPMCO president John Wendorff. “It makes the agent look more relevant, too, by communicating the right message to the right contact at the right time.”
In about 10 minutes a day, and for $9.95 per month, Realtors can quickly gain control of their marketing plan and put My Personal AdvantageSM to work for them. It’s a marketing tool that’s ready to go and works 24 hours a day, 7 days a week. For the first time, agents can have precisely the right blend of email, direct mail and personal touch points in their marketing plan. It has more than a dozen built-in marketing campaigns, each with automated delivery of email, direct mail and personal contact reminders - all tracked so users get measurable results.
My Personal AdvantageSM was launched in late 2006 in beta test form to gather real-world feedback from agents using the product daily. The product officially rolled out to the Real Estate market this past summer and is now enhanced with upgrades to a number of features; including improved functionality for managing databases, fewer steps to implementing campaigns and improved reporting features.
My Personal AdvantageSM is an extremely sophisticated system on the back end, but for the user it is very simple. With just a few clicks a user can set up their database and categorize prospects and clients according their various interests – young married couples, empty nesters, second-home buyers, investors, etc. This information can be changed at any time. One of the most significant benefits of the Personal Advantage system is that it’s completely web-based. There’s no software to buy, learn or update and it’s accessible from any computer. The system will manage the user’s information assets – logos and photos and execute campaigns as part of the agent’s marketing plan seamlessly and effectively.
Agents like it
Joe Pruett, an agent with Bank Plus Realty in Pembroke Pines, Florida appreciates the ease of use. “It seems like most systems and programs have a learning curve and it was so nice to see something so simple and intuitive that it worked just fine immediately.”
Eddie Hurt, a Realtor for nine years with ERA® Shields Real Estate in Colorado Springs, Colorado is an early participant in My Personal AdvantageSM. “I like the way it gives reports,” he says. “I can see how many mailings have been sent out and when. That allows me to keep control of my marketing plan and see what’s going on.”
The Personal Advantage marketing system was designed with the new agent in mind, as well as the industry veteran. According to Lori Scott, Product Manager for TPMCO, “Veterans realize it’s hard to maintain multiple lists in multiple places and brand new agents have the ability to control their budget right away.” With the Personal Advantage system, if you have the $9.95 monthly service fee you can start out marketing to just one prospect.
For a limited time, interested agents may try out the My Personal AdvantageSM marketing system for 90 days free of the monthly service fee. This includes unlimited emails and any printed materials will just have a charge for the printing and mailing. Visit www.MyPersonalAdvantage.com or call 800-833-1522 for more information.
Cutting-Edge Technologies
 The Personal Advantage system was built on top of the latest Microsoft® .NET technologies. This allowed TPMCO to create a rich, fully-featured software solution that will be easily enhanced and upgraded over time. It also helps to ensure customer data is secure, but easily reached when needed. As mentioned before, an agent only needs access to a web browser (i.e. Internet Explorer®) to maintain their account. The Personal Advantage system also supports Microsoft Excel® documents for importing contact lists.
About The Personal Marketing Company
TPMCO offers a variety of personalized marketing materials for the professional real estate salesperson. The company’s offerings include such traditional direct mail solutions as prospecting newsletters, Client Follow-up Programs, FSBO and Expired Listings Drip Packs® and postcards. Visit www.tpmco.com or call 800-458-8245 for details.
Responding to the sales and marketing needs of more than 66,000 clients, the company has established itself as a leader in providing customers with affordable and effective personal marketing systems. The Personal Marketing Company has specialized in helping real estate professionals build relationships through the use of personalized electronic and traditional mailings and ongoing follow-up programs since 1978.
For more information, e-mail sales@tpmco.com or call 800-458-8245. Here's to your success!
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