According to results from a Personalized Database Printing direct mail study by Romano/Broudy, adding color and personalization to marketing pieces can increase response rates. The results show that adding a name to a marketing piece increased study response rates by 44%. Adding static color increased study response rates by 45%. Adding personalization with full-color increased study response rates by 135%.
For more information on how you can increase the impact of your mailings, e-mail sales@tpmco.com or call 800-458-8245.
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